NIKE,Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.
Three years ago Nike launched Air Max Day, a response to global fervor for one of the most beloved footwear platforms of all time. Today, Nike begins a journey to this year’s Air Max Day, a worldwide celebration of Air highlighted by the long-awaited release of Nike Air VaporMax.This Smart News Release features multimedia. View the full release here: Nike will celebrate Air Max Day on March 26 by marking the 30th anniversary of the Air Max 1, the shoe that pushed footwear to unprecedented heights with new cushioning style and performance features. Throughout March, Nike will release a mix of retros, remixes and innovations.
This fresh line-up of Air, including the highly anticipated Nike Air VaporMax, represents the latest chapter of Nike’s longstanding commitment to serve athletes. The new product delivers on what consumers want, by transforming the athletic footwear landscape with the most powerful and resilient underfoot platform yet.“The Nike Air VaporMax is a tremendous example of what happens when we harness the combined insights of our design collective. When designers embrace the technology, and push its potential, we have a boundless future. Just as the Air allows us to run forever, it allows our imaginations to ponder near limitless permutations,” said John Hoke, Vice President, Global Design for Nike.