„It provides a fantastic growth opportunity in a category where we have had a long track record of success and paves the way for a bright future.“ At House of Hoops, the Hoops Essentials area gives players the chance to hook up their look from head to toe in the colors of their choice. The VIP Area allows them to read magazines, or check out commercials and behind the scenes interviews with top players-all from leather chairs in front of a 65-inch TV screen. House of Hoops also introduces the Scorer’s Table, with special touches like customized t-shirts and a specialized electronic community board with a ticker posting real-time scores from local high school basketball games, relevant basketball news, and information about upcoming store events.
The Harlem location is the first of the up to 50 House of Hoops by Foot Locker retail stores Nike and Foot Locker expect to open in the United States over the next three years. It extends a longstanding store-within-a-store concept featuring Nike basketball product at Foot Locker stores nationwide into an elevated stand-alone retail presence. In addition to New York, House of Hoops stores are expected to open in Los Angeles, Chicago, Houston, Las Vegas and other cities nationwide. The stores will be a combination of new and existing Foot Locker locations. Nike, Inc. is the global leader in basketball. The company’s Nike, Jordan Brand and Converse brands collectively are the strongest selling brands in the industry.
The three brands have created basketball’s most iconic and game-changing products, from the original Chuck Taylor All Star shoe, Air Force 1, and Air Jordan, to today’s signature shoes for players such as Kobe Bryant, LeBron James, Carmelo Anthony and Dwyane Wade. As part of its long-term growth strategy, Nike is investing in both direct and partner retail to create more elevated retail experiences focused on consumers in Nike’s six core growth categories- basketball, running, football (soccer), women’s fitness, men’s training and sport culture. By creating destinations that offer performance and lifestyle product exclusively from its three basketball brands, Nike is reinforcing its goals to lead and energize the retail landscape with new concepts.