b-Max Air macau

Some time passed, and Air Max Day was once again approaching. Somehow, though, this year seemed to be more important than last year’s. Nike was set to re-release a handful of original colorways of its most sought-after Air Max silhouettes, and the brand had gotten more — with deeper roots and cachet — outlets in on the event. It had shifted from an off-year celebration to a huge consumer event. Air Max Day was supposed to mean something this year. The day hasn’t even hit yet, and the Air Max love is already in full effect.Air Max Day has brought Air Maxes to the forefront of the sneaker discussion over the past week or so — ahead of the usual talk of Air Jordans anything NikeLab-related. Cars are driving around Korea in the shape of the most iconic Air Max models, and Nike has even used this as an opportunity to launch a whole new silhouette: the Air Max Zero, which is based off a sketch that Tinker Hatfield drew before he designed the initial Air Max 1.

In 1987, Tinker Hatfield came up with a crazy idea: He wanted Nike sneakers to have visible Air, and so the Air Max 1 was born. 2014 will mark the 27th anniversary of Hatfield’s idea, with the Air Max 2014 releasing today. Not only did Air Max give a plush ride during runs, it showed what sneaker cushioning could do for a runner. Over the past 27 years, Nike has evolved Air from being a tiny pocket to being a full 360-degree experience. The Air Max series has found its way from the running trail to the basketball courts and here’s why: A Design Breakdown of the Nike Air Max Series.

Tinker Hatfield came up with the idea of the Air Max 1 after seeing the Pompidou Centre in Paris- an un-covered building exposes its design. A viewer can see the inner structure of the building from the outside. By this point, Nike already had Air in its sneakers, but Tinker wanted to show consumers what actually made the sneakers comfortable. It wasn’t as highly-touted of an idea as people would assume. Nike designers felt the idea was gimmicky. But Tinker eventually won out, and built the foundation for the Air Max line. The first sneaker in the series is still important to this day because of its perfect blend of form and function. Every pattern piece and midsole groove was used to accent the visible Air unit. It was a simple sneaker, but light years ahead of the competition grey suede sneakers of its time.

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