Jordan had just finished school at UNC Chapel Hill and was in the midst of being wooed by athletic apparel companies. After hearing Nike’s proposal, he signed for $250,000.In a recent interview with USA Today, Knight revealed that signing Jordan was the best decision he ever made and helped grow Nike into a $30 billion company.In 1985, Nike gave Jordan his own signature line of sneakers. From there, one new sneaker was released each year Jordan played in the NBA. The Jordan brand grew to include apparel as well.Twenty-five years and 29 styles of Air Jordans later, the brand now generates $2 billion a year for Nike.The Nike Mag, first featured as a vision of the future in 1989’s „Back to the Future II,“ will finally become a reality this month.Nike has partnered with the The Michael J. Fox Foundation to release 89 versions of the famous sneaker, to be raffled off via it’s Nike+ app. Each entry costs $10, and will be a direct donation to the foundation, which will recieve 100% of the proceeds.
The shoes will look exactly like the ones seen on the big screen and, unlike previously released versions of the sneaker, will feature Nike’s Adaptive Fit self-lacing technology.“Though it initially shared only a few seconds of screen time with Michael, the idea behind the Nike Mag unlocked something much bigger at Nike,” Mark Parker, Chairman, President, and CEO of Nike said in a statement.Entries for the raffle open on October 4, and will end October 11. Winners will find out by October 17.Nike is breaking new ground with its „Breaking2“ initiative to help a group of three runners complete a full marathon in under two hours for the first time in history.To aid its chosen athletes, the sportswear giant has developed a brand-new running shoe called the Zoom Vaporfly Elite, which will be worn during the marathon attempts.It uses tech called ZoomX, which refers to a new kind of midsole cushioning system. It’s designed to give runners more energy return during push-off while providing additional support for the long run.
This makes the Elite different from other racing shoes, as most models are very flat without much cushioning. The ZoomX foam is also softer, lighter, and more responsive than other foams.Other innovations in the Elite include a carbon fiber plate in the shoe that „minimizes energy loss at toe off, creating a smoother transition.“The Elite is a concept shoe that won’t be for sale, but the shoe and its ZoomX tech will be adapted for the mass market as the Zoom Vaporfly 4%. That 4% refers to Nike’s claim that the technology allows runners to be that much more efficient in a marathon compared to its previous fastest marathon shoe.For runners looking for a more full-featured shoe, Nike is also making Nike Zoom Fly, a shoe durable enough for both racing and training, and the Nike Air Zoom Pegasus 34, which is not for racing but offers balance between comfort and support. All three models will go on sale on June 8.